THE SATISFACTION OF SERVICE RECIPIENTS ON PUBLIC RELATIONS MEDIA AT THE ONE STOP SERVICE CENTER OF THE OFFICE OF ARTS AND CULTURE

Abstract

              The research on the Satisfaction of Service Recipients on Public Relations Media at the One Stop Service Center of the Office of Arts and Culture is to study the satisfaction of service recipients on public relations media at the One Stop Service Center and methods to develop public relations media to reach visitors effectively. The sample groups in this research consist of students, lecturers, officers and the general public who came for the service for 600 people. The tools used in this research are 1. The survey of service recipient’s satisfaction on public relations media, divided into 4 types; 1) Brochure 2) Public Relations Signboard 3) Television Media 4) QR Code Information Services 2. The questionnaire with an open-ended question on public relations media development of the Bureau of Arts and Culture. The statistics and percentages are used for data analysis. The results of the research are as follows; 1. 600 respondents were satisfied with the public relations media at One Stop Service Center, the most satisfied is brochure with an average of 4.6 at 92%. The 2nd is public relations signboard with an average of 4.5 at 90%. The 3rd is QR Code information service with an average of 4.45 at 89%. And the least satisfied is television with an average of 4.3 at 86% 2. The respondents have given further suggestions as follows; 1. The Brochure should not have too many brochures since 4-5 brochures makes difficulty for keeping. All information should be in 1 brochure for convenience and should be designed with unique, classic, proper for the museum, attractive and use larger letters for easier reading 2. Public relations signboards should be set permanently and formally and adding more information, the information should be concise and easy to understand. 3. Television Media should add various handicrafts, including interesting work of other agencies.