THE STUDY ON TRAVELLER EXPECTATION, SATISFACTION IN NAN PROVINCE TOURISM.
The travel and tourism sector has been a major contributor to the Nan province economy over the past seven years. Thai government has been created many projects for increasing of revenue of people in Nan province. This study examined the correlation between traveler expectation and satisfaction for visiting in Nan province. A questionnaire survey collected 250 responses between Dec 24, 2018 – Jan 4, 2019. We found that a significant correlation between traveller expectations and satisfaction on expects higher satisfaction in local transportation service, accessibility of tourist attractions, and shopping possibilities. Yet, the sampled group are found to be significantly satisfied with climate conditions and nightlife entertainment.