FACTORS AFFECTING STUDENT’S DECISION MAKING PROCESS TO STUDY IN THEATRE ARTS PROGRAM AT SUAN SUNANDHA RAJABHAT UNIVERSITY.

Abstract

The article aims to study the factors that affect SSRU (Suan Sunandha Rajabhat University) student’s decision making process to study Theatre Arts Program. The population of this research was year 1 students who study in Theatre Arts Program at Faculty of Fine and Applied Arts in 1/2562 Semester 2019. The research used a questionnaire collecting data, analyzing data by determining the frequency percentage and average values including focus group interview. A total of 70 questionnaires were used in this study. The demographic information show that most of students are in Bangkok and perimeter. Most students are female, aged between 18-20 years old. The research found that Suan Sunandha Rajabhat University reputation ranking of Rajabhat University No.1 is the main point for public relations. It also affects for student’s decision making to study in Theatre Arts Program at SSRU. Moreover there are top five factors affected student’s decision making to study in Theatre Arts Program are as follows: the factor of products and services, price, place, promotion and distribution. These factor are related to Personal intention, Career expectation, Image of the program, The University’s location and the system of teaching and learning.