THE INFLUENCE OF EMPLOYEE WELBEING, EMPLOYEE MOTIVATION, EMPLOYEE ENGAGEMENT AND ORGANIZATIONAL CULTURE FOR TOURISM FIRM PERFORMANCE IN THAILAND.
Tourism is a major economic contributor to the Kingdom of Thailand. In 2018, Thailand had 1,433.50 billion baht in tourism income, or 9.7% of the country's GDP and the employment rate increased by 15.5%. In the year 2019, tourists increased by 4%, employment rate increased by 5.5% or equivalent to 6,154,000 positions. The growth and increasing number of tourists have resulted in the expansion or opening of more travel companies, causing more competition and employee turnover, therefore affecting service quality and tourism firm performance. The study found that the factors which had the highest influence on the tourism firm performance in Thailand were employee well-being, employee engagement, and employee motivation, respectively.