FACTORS INFLUENCING THE PATIENTS’ ACCEPTANCE TOWARDS MUSIC THERAPY PROGRAM IN HOSPITALS IN BANGKOK.
Music therapy is a field of contemporary therapeutic disciplines that combine art, science, and humanity works with a wide range of population with various ages and abilities, starting from infanthood to the end of life and treats to individuals who are in need in term of five functional domains that music therapy usually works with: physical systems, cognition, communication, emotions, and culture/society. In Thailand, music therapy profession is a new field and is not known vastly. Due to the lack of music therapist numbers, only a few hospitals have music therapy program allocated which is opposite to the western side where music therapy gains more popularity. Therefore, this paper aims to seek out what could make individuals accept and intend to use music therapy as their treatment. This conceptual research will investigate a multitude of factors including perceived ease of use, perceived usefulness and attitude, to determine the factors affecting the patients’ acceptance towards music therapy program in hospitals in Bangkok. From the 300 individuals who have experienced in receiving care from Hospitals in Bangkok surveyed and analyzed by use of a structural equation model by SmartPLS software. It is expected that perceived ease of use, perceived usefulness, and attitude will be the factors affecting the patients’ acceptance towards music therapy program in hospitals in Bangkok.