FACTORS INFLUENCING THE SELECTION OF PRIVATE HOSPITALS.
The purpose of this research represented to study factors influencing the selection of private hospitals. The instruments of quantitative research represented the closed-end questionnaire that was constructed according to the literature’s guidelines. The population represented clients as patients of ten leading hospitals. The sample was selected with the formula or unknown number of populations; the 384 sample sizes were determined and obtained data by constructed questionnaires including the statistical analyzing with path analysis. The finding discovered factors influencing the selection of private hospitals with the most significant of service quality that depended on service responsiveness without errors and customer perception of value.