COMPETITIVE POTENTIAL FOR COSMETICS EXPORTING TO MIDDLE EAST COUNTRIES
The research aimed to assess the competitive potential for cosmetics exporting to Middle East countries. The qualitative research approached by in-depth and group interviewing, the population represented 195 exporting manufacturers who were certified the standard of Good Manufacturing Practice: GMP, Halal and Hazard analysis and critical control points: HACCP. The 25 manufacturers as samples were selected by purposive sampling and interviewed the informants with the constructed open-ended questionnaire and group interviewing. The data collection was performed according to constructed interviewing form on appointment, synthesized and extracted data to be research answering.
The finding found that the crucial competition on this industry, however many customers nevertheless bought cosmetics and the distinctive difference generated the more sales.