STRENGTH, WEAKNESS, OPPORTUNITY, THREAT AND GUIDELINES ON DEVELOPMENT OF CULTURAL TOURISM IN LESS-VISITED AREA IN NONGKHAI.

Abstract

The research objectives aimed to study the strength, weakness, opportunity, threat and guidelines on development of cultural tourism in less-visited area in Nongkhai. The approach of the qualitative research represented in-depth and focus group interviewing, the population represented the head of relevant official agents, scholars and local participants, the sample selection was made one participant per district. The data were collected from the documentary and on-site surveying, observation, interviewing, group discussion and processed with triangulation, purposive analysis and finding discussion. The finding found that besides a place of worship for Buddhist rituals, there were also attractive things that could be developed to be valuable cultural tourism and could be applied for tourist attractions development.