GUIDELINES OF DEVELOPMENT AND PROMOTION IN SPORTY TOURISM FOR HEALTH AND RECREATIONS: A STUDY OF RUNNING FOR HEALTH AND RECREATIONS OF HIGHER-EDUCATION STUDENTS.

Abstract

The objectives of research aimed 1) To study the geographic of Thailand that appropriated with sporty tourism in running 2) To study guidelines of development and promotion in sporty tourism for health and recreations. The qualitative research approached on in-depth interviewing and participative observation, the research instruments represented in the forms of questionnaire and observation. The research population represented the higher-education students, running coaches and running organizers. The 30 participants of sample group who came from every area of Bangkok and perimeter, were selected by purposive sampling method. The data collection was obtained by interviewing and observation forms with joining and observation in the running tournament. Data distribution and extraction of unrelated data were made for data analysis that reached to answer research questions.
The geographical characteristics of Thailand, especially Bangkok and its perimeter consisted of mostly community areas and also with horrendous traffic, lack of specific areas for running activities. Therefore, the running activity should be organized on holidays and closed roads for the tournament to promote the running activities to participants.
Guidelines of development and promotion in sporty tourism for health and recreations of higher-education students were found that 1) To encourage students to love the running 2) To provide increased activities during running 3) To provide rewarding incentive in joining 4) To cultivate consciousness of running exercise with reduced cost.