CUSTOMER SATISFACTION AND BEHAVIOR OF USING NON-STICK COOKWARE PRODUCTS OF BANGKOK METROPOLITAN REGION.

Sittichai  Ruengcharungpong; Sudawan  Somjai; Natnaporn  Aeknarajindawat

Sittichai Ruengcharungpong Graduate School, Suan Sunandha Rajabhat University, Bangkok, Thailand
Sudawan Somjai College of Logistics and Supply Chain, Suan Sunandha Rajabhat University, Bangkok, Thailand
Natnaporn Aeknarajindawat College of Logistics and Supply Chain, Suan Sunandha Rajabhat University, Bangkok, Thailand

Keywords: Customer satisfaction, Behavior of using non-stick cookware, respond to customer needs

Abstract

The objective of this research is to compare customer satisfaction and behavior of using non-stick cookware products. And this research is quantitative research. Population and sample groups are 10,890,642 in the Bangkok Metropolitan Region. It is determined based on the Krejcie and Morgan's sample size calculation. And studied with a sample of 384 people who have used uncoated cookware and non-stick cookware in the Bangkok Metropolitan Region by testing the hypothesis with T-Test and One Way ANOVA statistics. Customer satisfaction with the service of non-stick cookware shops in the Bangkok Metropolitan Region is classified by personal factors, the results of the research revealed that the sample groups that have different sex, age, status, occupation and monthly income. Classified by the customer satisfaction with the service of non-stick cookware shops found that there are factors such as respond to customer needs, sufficient quantity, Multi-Function, and fast delivery. And if classified by behavior of using non-stick cookware products, it is found that there are differences depending on the sample with the purpose of buying the non-stick cookware and the person who is the most involved in the decision to buy non-stick cookware.