SUCCESS IN BUSINESS MANAGEMENT OF THE AIS TELEWIZ SHOP.

Abstract

The telecommunication business has been increasingly playing more roles of connecting people and things around us. AIS has placed emphasis to continuously develop telecommunication technologies. Providing the best customer experience remains at the very core of AIS and its business. AIS has launched full 2G, 3G and 4G services covering 77 provinces all across Thailand as well as broadband internet services in 28 provinces. To maintain a position of leadership in the telecommunication business and to become a leading digital life service provider in Thailand, AIS aims to build and extend a strong network of business partners and together provide services from the heart to all customers.
Trends in technological development lead to changes in the customers’ behavior. Today, many customers enjoy using digital products and services that are convenient and fast. This leads to the continuous changes and growth in telecommunication, multimedia and IT products and services. It is a new opportunity as well as a new challenge for us to drive new development and innovations which can serve customer are changing demands.
AIS Telewiz is a marketing arm and is an agent of AIS, the number 1 concession provider of mobile communications systems in Thailand. AIS Telewiz has been in business for over 20 years. Currently, there are 439 AIS Telewiz shops nationwide. This has scope for operational management at the point of sale only. The service business is the same as the AIS Shop which is operated directly by AIS. AIS Telewiz can provide equivalent services such as changing promotions, selling mobile phones, and various mobile phone accessories, etc. But canceling the monthly system number can be done at AIS SHOP only. However, AIS Telewiz shops are low in profits and some are profitable or unprofitable.