FACTORS INFLUENCING THE MEETING SERVICE SELECTION IN BANGKOK.
The research objective aimed to study factors that influencing the meetings service selection in Bangkok, the qualitative research methodology approached on in-depth and focus groups interviewing. The population represented 225 clients who were organizers and involved with the MICE activities. The research instrument represented constructed in-depth and groups interviewing forms that applied with purposive sampling on 30 organizations. The individual and groups interviewing obtained the data and classified only the relevant research’s questions and revised for research finding.
The finding found that factors influencing the meetings service selection with the most significant level in overall of five aspects as following (1) the innovative organizing (2) the product and service (3) the service processing (4) the personal and (5) the physical environments respectively, the factors influencing the meetings service selection with the middle significant level of four aspects as following (1) the marketing promotion (2) the channeling (3) the pricing and (4) the meeting experienced organizers.