PROBLEMS, OBSTACLES AND DEVELOPMENT GUIDELINES FOR CULTURAL HERITAGE TOURISM IN PHRA NAKHON SI AYUTTHAYA PROVINCE.

Abstract

The research objectives of problems, obstacles and development guidelines for cultural heritage tourism in Phra Nakhon Si Ayutthaya Province represented 1) to study problems and obstacles to develop the cultural heritage tourism in Phra Nakhon Si Ayutthaya Province 2) to propose guidelines of cultural tourism development in Phra Nakhon Si Ayutthaya Province. The research methodology approached by qualitative study with three steps, the first step, to study problems and obstacles of development in cultural heritage tourist attractions in Phra Nakhon Si Ayutthaya Province through interviewing with ten targeted and key informants, the second step, to study the cultural heritage tourist attractions in Phra Nakhon Si Ayutthaya Province with the related document and evidence of cultural historical sites in Phra Nakhon Si Ayutthaya Province through on site data collection by observation and in-depth interviewing and the preceding step, to analyze, synthesis the obtained information from two steps above and propose the guidelines of development in cultural heritage tourist attractions.
The finding found that 1) problems, obstacles to development for cultural heritage tourism represented the unclear organizing of provincial tourism administration and no responsible committee, unclear development guidelines of cultural heritage tourist attractions and not attracted tourists and 2) the guidelines of cultural tourist attractions development consisted of (1) the potential and organizing of cultural tourist attractions development, solving the weaknesses of tourist attractions by government agencies, private organizations and related agencies including experience or expertise in tourism with pride and sense of ownership creation of the local people (2) the coordination with relevant agencies and experimentation on tourism provincial activities, the research recommendations represented the joint development of potential and organizing of the tourist attractions management model especially in the matter of establishing rules and regulations as guidelines for local people and tourists, publicizing tourist attractions to be known more as well as creating pilot tourism activities program.