FACTORS INFLUENCING TO PURCHASING DECISION MAKING ON CONDOMINIUM IN BANGKOK.

Abstract

The research objective aimed to study the factors influencing to purchasing decision making on condominium in Bangkok. The research methodology represented the qualitative approach with in-depth interviewing, the instrument was the questionnaire. The population represented the middle-sized condominium buyers in Bangkok. The samples selection was made by purposive sampling. The structured interviewing data were collected from the informants who bought the middle-sized condominium as the sample group. The data analysis represented the data extraction from interviewing data to obtain the relevant of research answering. The finding found that the marketing mix that consisted of product, price, place, promotion, people, physical evidence and process influencing the purchasing decision making.