PROBLEMS AND OBSTACLES OF INSTANT GARLIC PRODUCTS DEVELOPMENT IN UPER NORTHERN 1 AREA.
The research objectives aimed to study problems and obstacles of instant garlic products in the Upper Northern area, the research methodology represented qualitative approach through in-depth interviewing. The population comprised of garlic farmers, community leaders and relevant government officers in the Upper Northern 1 area that comprised of Maehongsorn, Chiengmai, Lampang and Lampoon Province. The purposive sampling method selected 20 informants from five informants of each provinces. The constructed interviewing form obtained the informants’ data, classified only the relevant research’s questions and revised for research finding.
The finding found that the instant garlic products were no outstanding of pharmaceutical features and characteristics, no intense marketing competition and availability by some companies with theirs brand as a selling point. Problems and obstacles for exporting represented the products and pricing with limited markets, low variety of products and higher price due to the production and packaging costs even if the raw material like garlic represented the economical price.