FACTORS INFLUENCING ELECTRONIC PERSONAL DATA PROTECTION MANAGEMENT AND DEVELOPMENT OF FINANCIAL INSTITUTES IN THAI BANKING ASSOCIATION.
The research objectives represented 1) to study electronic personal data protection management and development of financial institutes in Thai Banking Association 2) to study the factors influencing electronic personal data protection management and development of financial institutes in Thai Banking Association. This research represented qualitative approach on the in-depth and focus group on interviewing, the population consisted of financial institutes, financial association and the head of government agencies. The sample represented purposive sampling of ten agencies, the participants who were the head of government agencies, financial institute and financial association executives. The interviewing data were obtained from executives of selected agencies and then synthesized to be specified information for research answering.
The finding found government agencies paid attention to the personal data protection by issuing the legislation on electronic transactions including personal data access in addition, factors influencing the electronic personal data protection management and development of financial institutions in the Thai Banking Association consisted of 1) the governmental policies consisted of the guidelines of legislation on personal data and privacy protection 2) the public participation consisted of the technological capability and 2) technological capability.