MARKETING GUIDELINE FROM FACTORS AFFECTING ENTREPRENEURSHIP OF HARP’S TRADING.
The objectives of this qualitative research were to study the strength, weakness, opportunity and threat of harp’s trading with the analysis of factors that influenced the harp’s trading and applied to be the marketing guidelines. The data collection represented in-depth interviewing with the potential dealers and traders.
The finding found that the overview of harp trading in Bangkok on strengths, weaknesses, opportunities and threats of entrepreneurs and marketing mix on harp’s trading. The crucial findings were the marketing mix such as product, price, place and promotion that influenced the demand of the harp to the targeted customer especially specified topics of the research contributed the finding to the development guidelines for harp business and meet targeted customer needs. The sample of harp traders prioritized the mutual of the advertising that the finding of this research, researchers performed the application of marketing guidelines through the efficient public relation media on harp trading such as the application of marketing guidelines.