SERVICE QUALITY RELATED WITH HEALTHY SPA SERVICE’S SATISFACTION OF CHINESE TOURISTS IN CHIENGMAI PROVINCE.
These research objectives aimed to study 1) the service quality of the healthy spa in Chiengmai Province 2) the healthy spa service’s satisfaction of Chinese tourists in Chiengmai Province 3) the relationship between the service quality and the decision making in choosing the healthy spa of Chinese tourists in Chiengmai Province. The instrument of the quantitative research represented the questionnaire, the research population represented Chinese tourists who chose the healthy spa service in Chiengmai Province. The 384 sample sizes were determined with the unknown number of populations, the statistical approaches represented by mean, standard deviation and Pearson product-moment correlation coefficient. The research finding represented 1) the high level of mean in overall service quality aspects and the most level represented the responsive, tangibles, reliability, empathy assurance, respectively 2) the high level of statistical mean in overall tourists satisfaction aspects and the most level represented the equitable service, continuous service, progressive service, ample service, timely service, respectively 3) the service quality on the tangibles, reliability, responsive, assurance and empathy related with the healthy spa service’s satisfaction of Chinese tourists in Chiengmai Province.