STRATEGIES, WORK SYSTEMS AND MANAGEMENT AFFECTING THE EFFICIENCY OF LOW-COST AIRLINES SERVICING.

Abstract

            The research objectives represented the study of Strategies, work systems and management affecting the efficiency of low-cost airlines servicing. The research methodology represented the quantitative approach; the population was the low-cost airlines’ passengers on the Bangkok Airport (Donmuang) and large numbers with infinite population. The unknown number of sample size was determined by W.G. Cochran with confidence level 0.95 and statistical errors level 0.05 and represented 384 sample group of passengers. The data collection was made on sample group of three low-cost airlines, Nok Air, Thai Lion Air and Thai Airasia with multiple regression on data analysis. The research finding found that the convenience, on board service procedures, current technology, courtesy and reliance affected by servicing efficiency.