SUCCESS OF PRIVATE GOLF COURSE TOURISM MANAGEMENT IN THAILAND.

Natnaporn  Aeknarajindawat; Nattachai  Aeknarajindawat; Damkerng  Aswasuntrangkul

Natnaporn Aeknarajindawat Graduate School, Suan Sunandha Rajabhat University, Bangkok, Thailand
Nattachai Aeknarajindawat Suan Sunandha Rajabhat University
Damkerng Aswasuntrangkul Suan Sunandha Rajabhat University

Keywords: SUCCESS, PRIVATE GOLF COURSE, TOURISM MANAGEMENT

Abstract

The research aimed to study factors influencing the success of private golf course management in Thailand. The research methodology represented qualitative approach with in-depth interviews, focus group discussion and participation observation. The population represented investors, golf course executives and golf tournament managers; 30 participants were collected through purposive selection from every province. The data collection was made from constructed interviewing forms and joining the golf activities with observation, data analysis was obtained by synthesis and extraction to remain crucial issues for research reviewing and answering.
Key success factors of private golf course management in Thailand were obtained the in-depth interviews from informants that comprised of location, design & construction, maintenance, management and finance in addition the government sector guaranteed the safety travelling, government policies supporting on tourism and sports