LOCATION ANALYSIS FOR FRANCHISE EXPANSION OF AUE FURNITURE SHOP.

Abstract

              Guidelines for the expansion franchise, and the choice of location to improve sales case study is a qualitative research Aue furniture. The objective of the research To study ways to extend the franchise to raise business efficiency even more. And correspond to the selected location to increase sales case study is a qualitative research Aue furniture. The samples used in the research is that executive’s franchiser Franchise Business Furniture Stores Aue field of 3 members.
The results of the study Choosing the location is one that suits the business due to the availability in all the nearby material resources and convenient transportation. Select a lot of people staying. The prospect of higher sales. The operator locates the urban community. Large set apart from its competitors. Focus location near home And a factory worker Product advantages make it very clear that customers will shop furniture Aue quality, good service. A good relationship with customers Available at a diverse selection than other stores. Creating a unique and distinctive stores. Remember to keep customers and build a better relationship after sales. To make an impression on customers