THE MEDIATING ROLES OF SUPPLY CHAIN COLLABORATION AND LOGISTICS FLEXIBILITY ON SUPPLY CHAIN PERFORMANCE OF AUTO_PARTS MANUFACTURING FIRMS IN THAILAND.

Wissawa  Aunyawong; Preecha  Wararatchai; Chattrarat  Hotrawaisaya

Wissawa Aunyawong College of Logistics and Supply Chain, Suan Sunandha Rajabhat University, Bangkok, Thailand
Preecha Wararatchai College of Logistics and Supply Chain, Suan Sunandha Rajabhat University, Bangkok, Thailand
Chattrarat Hotrawaisaya College of Logistics and Supply Chain, Suan Sunandha Rajabhat University, Bangkok, Thailand

Keywords: supply chain performance, supply chain collaboration, logistics flexibility, upply chain integration

Abstract

Due to the problems in supply chain management of many businesses in Thailand, it is decisive to understand which determinants may deal with this problem. This research aims to study the influence of supply chain integration (SCI) on supply chain performance (SCP) by considering the mediating effects of supply chain collaboration (SCC) and logistics flexibility (LGF). The study was based on the mixed-methods sequential explanatory design. Using a confirmatory factor analysis, the study investigated relational dimensions of SCP, SCC, LGF, and SCI. The research model comprised 4 latent variables measuring 13 observed variables. The only exogenous latent variable was SCI, while endogenous latent variables were SCC, LGF, and SCP. The respondents were selected using stratified random sampling. Data from a total 321 complete surveys were acquired from top executives working for auto-parts manufacturing firms in Thailand. Moreover, the guidelines to develop SCP were given, based on 5 in-depth interviews from both academicians and auto-parts manufacturer top executives. The hypotheses were tested on data collected by using structural equation modeling. The results supported that SCI enabled auto-parts manufacturing firms to enhance SCP effectively, and that SCC and LGF played a key role in mediating the effects of SCI on SCP. This research suggested that firms should consider policies or practices endorsing SCI, SCC, and LGF as they can improve SCP.