PUBLIC RELATIONS GUIDELINES FOR ADMISSIONS, COLLEGE OF LOGISTICS AND SUPPLY CHAIN

Abstract

             The objectives of this research are to conduct several study related to three aspects, which are (1) study of several significant issues regarding to public relations process through various media, (2) information perception through these public relations media, and (3) which public relations media have significant impact to new students’ decision to apply. The research population is 300 freshmen who studying in Business Administration Program in the College of Logistics and Supply Chain Management; Nakorn Pathom Province Center. Then all the necessary data is collected and analyzed based on statistical method using percentage, average, and standard deviation values. The results of the study can be summarized as follow; (1) Most of the student are female with age ranged from 17 to 25 years old and mostly studying in Logistics Management major. (2) The information perception level through various public relations media is varied with media categories. For publication; electronic media; and individual activity, the perception is at the moderate level. While the perception related to media contents is at the high level. (3) The impact level of public relations media that affected students’ decision to apply into college is also varied with media categories. For publication media, the perception is at the moderate level. While electronic media; and individual activity, the perception is at the high level.