THE STUDY OF PERCEIVED PUBLIC RELATIONS BEHAVIOR ONLINE MEDIA, COLLEGE OF LOGISTICS AND SUPPLY CHAIN

Abstract

            The objectives of this research were 1) to learn about the social media exposure on the college of logistics and supply chain 2) to learn about the effectiveness of educational media 3) to guide the development of media that can provide educational information effectively. The sample used in this research was a group of students in the college of logistics and supply chain, Suan Sunandha Rajabhat University at 400 people. This research was quantitative research. The questionnaire was a tool for this research and analyzed by percentage, mean and standard deviation of the variables. The research study found that most samples were females aged between 17-25 years old. Most of them were logistics management disciplines. The online media exposure behavior was available for daily use of 6-10 Access frequency per day. It was the most active in the period of 18.01-22.00. The device was a mobile phone. The reason for choosing online media was to track the information. The volume had been received 2-3 times a day. The appearance of perception through the most engaged online media was pressing the button to enjoy the content offered.