THE DIRECTION OF TOUR OPERATORS TOWARD PROMOTING ELDERLY TOURISM IN THAILAND
This research study aimed to study tour operators' approaches to promoting tourism among the elderly in Thailand. It was qualitative research by conducting in-depth interviews specifically targeting the sample population of 15 tourism operators to demonstrate. For example, opinions on Thailand's tourism infrastructure, government attitudes, and incentive policies. It was found that tourism operators agree that overall infrastructure and government policies are successful in supporting elderly tourism within the country. In addition, entrepreneurs want the government to support the tourism industry just as the government supports other initiatives in every aspect, strategically and in terms of marketing, advertising, and public relations. Promotion serious and continuous use of social media and other media that reach elderly tourists.