THE CONCEPTS OF CREATE IMAGE IN E-SPORT ITEMS

Mooktra  Thongves; Pachoke  Lert-asavapatra; Tomnak  Mahothan; Chompoo  Saisema; Opal  Suwannamek

Mooktra Thongves Suan Sunandha Rajabhat University, Bangkok, Thailand
Pachoke Lert-asavapatra Suan Sunandha Rajabhat University, Bangkok, Thailand
Tomnak Mahothan Suan Sunandha Rajabhat University, Bangkok, Thailand
Chompoo Saisema Suan Sunandha Rajabhat University, Bangkok, Thailand
Opal Suwannamek Business School, King Mongkut’s Institute of Technology Ladkrabang, Bangkok, Thailand

Keywords: Design, Marketing Communication Strategy, E-sports

Abstract

The purpose of this research are 1) to find the characteristics of the population who like e-sports games, 2) to find the concept of designing the image of equipment in e-sports games. 3) to find marketing communication strategies for purchasing equipment in e-sports games. The sample was chosen from the population who lives in Bangkok, Thailand.
Mixed research methods consist of two types of data sources: document type and person type. All 7 steps of data were gathered for presenting the research by the findings from the population survey. Design concepts are used in conjunction with marketing concepts for this research to have a combination of different sciences that can work together and applied to create benefits and can be applied in a concrete way by create image in E-sport items in the right direction.
The results of the research revealed that 1) The characteristics of the population who like E-sports games are creators as the highest proportion and followed by heroes then explorers in the last order. 2) Equipment image design in E-sports games using the principles of composition in graphic arts, the population prefer Harmony and followed by Unity then Balance at in the last order. 3) Marketing communication strategies for purchasing E-sports equipment, considering by the behaviours for selection of marketing promotion were advertising as the highest proportion and followed by Sales promotion, Activities public relations and direct marketing in the last order.