GUIDELINES FOR SUSTAINABLE ECO-TOURISM MANAGEMENT AMONG ENTREPRENEURS ON PAYAM ISLAND, RANONG PROVINCE
The purpose of this research was to study the opinions of sustainable ecotourism entrepreneurs on Koh Phayam. And to study the opinions of entrepreneurs towards sustainable ecotourism management on Koh Phayam. The sample group was 109 entrepreneurs of hotels, restaurants and souvenir shops on Koh Phayam. The tools used to collect data. Is a questionnaire about sustainable ecotourism management methods of entrepreneurs on Koh Phayam. and statistics used for analysis Data were frequency, percentage, mean and standard deviation.
The study found that Overall, the sample group of entrepreneurs on Koh Phayam had opinions towards Tourism situation on Koh Phayam that It tends to be very sustainable eco-tourism with an average of 4.38. As for the sustainable eco-tourism management guidelines of the sample of entrepreneurs on Koh Phayam, Ranong Province, the overall study results found that the sample of entrepreneurs on Koh Phayam. There is an opinion on the sustainable ecotourism management approach that is most suitable for Koh Phayam with an average of 4.54.