WEBSITE DESIGN AND DEVELOPMENT FOR DESSERT SHOP: A CASE STUDY OF SWEET SHOP IN THAILAND

Thongchai  Surinwarangkoon; Arpaporn  Phokajang; Sutha  Pongthawornpinyo; Varangkana  Chitraphan; Apinya  Wisessing; Chinoros  Thinwilaisakul; Prakaikavin  Srijinda

Thongchai Surinwarangkoon Department of Business Computer, College of Innovation and Management, SSRU, Bangkok, Thailand
Arpaporn Phokajang Department of Business Computer, College of Innovation and Management, SSRU, Bangkok, Thailand,
Sutha Pongthawornpinyo Department of International Business, Faculty of Management Science, SSRU, Bangkok, Thailand
Varangkana Chitraphan Department of Marketing, Faculty of Management Science, SSRU, Bangkok, Thailand
Apinya Wisessing Department of Accounting, Faculty of Management Science, SSRU, Bangkok, Thailand
Chinoros Thinwilaisakul Department of Advertising and Marketing Communications, College of Communication Arts, SSRU, Bangkok, Thailand
Prakaikavin Srijinda Department of Advertising and Marketing Communications, College of Communication Arts, SSRU, Bangkok, Thailand

Keywords: Website, Design and Development, Dessert Shop

Abstract

This is a research and development. The objectives of this research were to 1) study the needs of websites for those who are interested in Thai desserts and 2) design and develop suitable websites for increasing distribution channels of Thai desserts, a case study of a dessert shop, Sweet Shop, during the COVID-19 epidemic. The research results revealed the need for a website for those interested in Thai desserts. The website was designed and developed in terms of appropriate design, formatting, and content management. The developed website is a channel to sell products on the internet of dessert shops which helps generate another additional source of income for dessert shop business in digital economy era.