FACTORS AFFECTING PUBLIC RELATIONS VIA WEBSITE OF THE FACULTY OF SCIENCES AND TECHNOLOGY, SUAN SUNANDHA RAJABHAT UNIVERSITY

Suriyapa  Soponvasu; Adisai  Tovicha; Anantachai  Aeka

Suriyapa Soponvasu Faculty of Science and Technology, Suan Suanadha Rajabhat University, Bangkok, Thailand
Adisai Tovicha Faculty of Science and Technology, Suan Suanadha Rajabhat University, Bangkok, Thailand
Anantachai Aeka Faculty of Science and Technology, Suan Suanadha Rajabhat University, Bangkok, Thailand

Keywords: public relations, satisfaction, public relations via website

Abstract

This research aims to study factors affecting the public relations via website of Faculty of Sciences and Technology, Suan Sunandha Rajabhat University. The 275 students of the faculty are selected as the sample, applying a questionnaire as a tool for collecting data. The questionnaire consists of two parts: the demographic characteristics of the students and the listed factors. The data is analyzed via percentage, mean, standard deviation and Multiple Regression Analysis.
The results reveal that the satisfaction overall towards the public relations via website is high in every aspect. When considering in details, the beauty of website gains the top choice, follows by the completeness of content, the clarity of content shown and the accuracy of information, respectively. In terms of factors related, the clarity of content shown gains the highest score, follows by the beauty of website, the completeness of content and the accuracy of information, respectively, gaining the statistical significances at 0.05. The information gained will be employed for future development.