Public Relations News of the College of Allied Health Sciences, Suan Sunandha Rajabhat University, Thailand

Abstract

The study on the public relations efforts of the College of Allied Health Sciences at Suan Sunandha Rajabhat University, Thailand, aimed to 1) promote the activities of the College of Allied Health Sciences across various social media platforms and 2) evaluate the degree of contentment regarding the dissemination of information and the establishment of a positive image. We selected a sample of 200 individuals, including students, personnel, and alumni, who accessed the College's website through simple random sampling. Using statistical measures like means and standard deviations, the findings revealed that the College effectively utilized two primary social media channels, with Facebook attracting the highest number of visitors at 47 percent. The study also found that satisfaction with the dissemination of information and efforts to create a positive image was rated at the highest level (mean of 3.87 and 0.64 for S.D.) with concern for awareness and acceptance. This high satisfaction was largely attributed to the publication of content showcasing instructional and learning activities, which significantly enhanced the College's reputation and engagement with its audience.