Product Development and Value-Added with Market to E-Commercial Production of Aroma Salt Samut Songkhram Thailand

Jirawat  Sudsawart; Panida  ninaroon; Kullaphat  Pochanakul; Rattana  Panriansaen; Phornpromuppatham  Seansuriwong

Jirawat Sudsawart Suan Sunandha Rajabhat University, Thailand
Panida ninaroon Suan Sunandha Rajabhat University, Thailand
Kullaphat Pochanakul Suan Sunandha Rajabhat University, Thailand
Rattana Panriansaen Suan Sunandha Rajabhat University, Thailand
Phornpromuppatham Seansuriwong Suan Sunandha Rajabhat University, Thailand

Keywords: Product Development, Value-Added, E-Commerce, Aroma Salt, Samut Songkhram

Abstract

This research aimed to 1) develop aromatic salt products to achieve greater acceptance, and 2) promote e-commerce marketing. The sample group consisted of 392 tourists, data was gathered using the questionnaire and was analyzed using mean and standard deviation. The findings revealed that most of the sample group were female (59.86%), aged over 60 (36.73%), with under a bachelor’s degree (58.42%), engaged in private sector or freelance work (29.34%), and a monthly income of less than 15,000 baht (50.26%). The analysis of aromatic salt product development consisted of packaging design, product quality, and product durability. The findings revealed that the overall average score was at the highest level (????̅ = 4.54, S.D.= 0.774), and the overall average score of e-commerce marketing was at the highest level (????̅ = 4.65, S.D. = 0.728), which enhance the value-added of aromatic salt products, acceptance, and contribute through e-commerce platforms.