MODEL OF SUCCESS OF SMEs IN THAILAND BEVERAGE CATEGORY: COFFEE

Abstract

SMEs successfully have higher turnover due to customer popularity and market competitiveness. Entrepreneurs must have creative potential. Differentiate business from vision, knowledge, ability to operate efficiently, and solve problems that affect business operations. Entrepreneurs' potential in terms of vision to make a difference, the ability to operate the business efficiently, and managing problems in the business to minimize the impact on the business performance will enable the business to grow and be popular with customers. Entrepreneurs must incorporate novelties into their marketing processes. This can give customers confidence in products and services, leading to a good image of the business that will lead to higher turnover.