MODEL TO STRENGTHEN CUSTOMER ROYALTY OF BEAUTY CLINICS IN THE BANGKOK METROPOLITAN AREA

Sarun  Rattanajaratskul; Natapong  Techarattanased; Naiyana  Wongjunya; Supatta  Pranee

Sarun Rattanajaratskul Suan Sunandha Rajabhat University
Natapong Techarattanased Suan Sunandha Rajabhat University
Naiyana Wongjunya Suan Sunandha Rajabhat University
Supatta Pranee Suan Sunandha Rajabhat University

Keywords: MODEL, CUSTOMER ROYALTY, BEAUTY CLINICS

Abstract

Cosmetology clinics strengthen customer loyalty with customer service methods and strategies with knowledgeable specialists. Ability and expertise in cosmetic treatment, both surgical and non-surgical treatments. To build customer confidence with quality service and reasonable, fair prices. Innovation and modern technology are used in beauty practices. Moreover, customer service management is to be convenient, fast, safe, and reduce side effects from beauty treatments to make customers perceive the value of service and be satisfied and intend to use beauty services with loyalty