FACTORS AFFECTING THE INTENTION TO USE SHARING ECONOMY PLATFORMS FOR PEOPLE IN SHENYANG, LIAONING, CHINA.

Abstract

The purpose of this study was to Factors affecting the intention to use sharing economy platforms for People in Shenyang,Liaoning, China. The quantitative research was conducted on 385 people in Shenyang, Liaoning, China, using systematic random sampling. The research instruments were questionnaires, whereas data analysis was conducted using descriptive statistics to gain values of frequency, percentage, mean, and standard deviation. The inferential statistical analysis was multiple regression.
The result were shown that Factors affecting the intention to use sharing economy platforms for People in Shenyang, Liaoning, China., can be predicted by 52.0%. percent consisting of the following aspects; the Consumers' intention to use sharing economy platforms in Shenyang City, Liaoning Province were Technological drivers followed by Economic drivers and Societal drivers.