THE ROLE OF JOB CHARACTERISTICS AND SERVICE QUALITY ON CUSTOMER SATISFACTION OF NURSING CARE IN CHINA

Abstract

This particular article seeks to take a look at job characteristics on service quality of nursing care working in hospitals of China. Service quality has been receiving a lot of attention by healthcare organisations due to increasing competition. For most corporate hospitals superior quality is at the core of their business strategy. Quality and care are the primary factors which differentiate one healthcare institution from another. Service quality provides an excellent opportunity to meet or exceed patient expectations regarding the overall service experience. In the part of job characteristics, there's a substantial direct effect of a) job characteristics on employee involvement and b) employee involvement on service quality.