TEAM LEADERSHIP, PERCEIVED VALUE. AND SOCIAL INNOVATION ON CHINA’S CREATIVE TOURISM DESTINATION

Abstract

The link between effective team leadership, the perception of value, and social innovation with regard to creative tourism is the primary topic of this article. The term "creative tourism" refers to the activities and wares that visitors to a specific location may study, try, see, and purchase while engaging in creative pursuits there. Publications, online innovation, and financial investment in R&D are all sectors in which China has seen remarkable growth recently. The establishment of local community connections needs to come first in the pursuit of sustainable development. Decisions made by leaders have an influence, both directly and indirectly, on the performance of the teams they oversee. However, in the body of academic research, the term "perceived value" is frequently conflated with "values," "utility," "price," and "quality." Both the dynamic character of value and its link to the other components require more explanation. From concept of entrepreneurs in the social sector provide "new patterns and chances for innovation" and are more adaptable than traditionally operating organizations. The management of modern corporations has an obligation to acknowledge the importance of addressing societal problems. The tourism industry is home to a number of social innovations that are brought about by spatial development. These innovations have the greatest impact on the modification of attitudes and behaviors. This strategy may be utilized to strengthen team leadership, provide value for creative tourism, and create opportunities for social innovation, all of which can increase tourism and attract a greater number of visitors. Additionally, it might be put to use in the formation of a conceptual framework for additional study.