THE IMPACT OF CREATIVE LEADERSHIP, ORGANIZATIONAL RESILIENCE, AND CULTURAL CHANGE TOWARD DEVELOPING TOURISM IN RURAL COMMUNITIES IN ANHUI, CHINA

Abstract

Rural communities are open systems that include numerous types of capital, including ecological, economic, social, human, cultural, and symbolic capital. Tourism-wise, the development of rural tourism encourages both direct and indirect investment in rural regions. Proper management of local community funds through tourism development affords the opportunity to capitalize on the synergy relationships of local capital. The promotion of tourism as a growth pole can be beneficial for economic development in a variety of ways. Rural tourism helps to maintain a sense of depth in a world that is becoming increasingly homogenized. This is because rural areas tend to retain more of their individuality and character. The appeal of a tourist attraction is largely derived from the image that is conjured up in one's mind.
China's rural cultural tourism has been developing at breakneck speed in recent years. Despite the fact that managing rural tourism businesses requires comprehensive abilities, rural women are, in most cases, impoverished and have a low level of education. Rural tourism can help to develop in a way that is both environmentally and socially responsible. Tourism in rural areas offers advantages not seen in other industries. It has the potential to actively contribute to the continued economic vitality and social cohesion of rural communities. The introduction of tourist villages will force the rural civil society to react quickly to the social recovery order in the middle of a natural environment. If this plan is going to work, the success of a tourism strategy for development shouldn't just be measured by the number of new links. The growth of rural community tourism is linked to the study of creative leadership, cultural change, and flexible organizations.