RESEARCH ON INFLUENCING FACTORS OF SERVICE QUALITY SATISFACTION OF ONLINE EDUCATION COMPANIES

Abstract

The purpose of this study was to explore the factors affecting students' and parents' willingness to learn online in Binzhou City, Shandong Province. A quantitative study of population in Zouping City, Binzhou City, Shandong Province, China was carried out through simple sampling. The research tool was questionnaire survey and servqual model was used to obtain the views and opinions on current online education. Online education is the crossover integration of Internet and education industry. Through network information technology, the teaching management and evaluation of the education industry are improved, which not only improves the efficiency of the education industry, but also provides a different education environment and optimizes the process and model. It changes the basic flow, basic operating rules, basic form, basic mode, basic flow and basic flow of education service. This brings the innovation of teaching, management and service system in education industry.