ON THE IMPACT OF TOUR GUIDE SERVICE QUALITY INNOVATION ON THE DEVELOPMENT OF TOURISM INDUSTRY——TAKING HARBIN CITY, HEILONGJIANG PROVINCE, CHINA AS AN EXAMPLE

Abstract

tourism industry is also known as service trade and smokeless industry. As a tertiary industry with less investment, quick results and large profits, it can not only meet people's growing material and cultural needs, but also promote the development of relevant departments of the national economy. So how to improve and perfect the tourism infrastructure, enhance the satisfaction of tourists and improve the service quality in the tourism process has very important practical significance. Firstly, taking Harbin City, Heilongjiang Province as an example, combined with the theoretical basis of innovative management, this paper expounds the definition and connotation of tour guide service quality in the process of tourism and the importance of tour guide service quality in the process of tourism activities by using various investigation methods such as literature query method and system analysis method. Secondly, by discussing the current situation and working status of tour guides in Harbin, this paper analyzes that the low service quality of tour guides in Harbin is due to a series of related problems, such as poor welfare, imperfect training system and low personal quality. In addition, tourists' immature consumption concept is also the main reason for the low service quality. Finally, according to the causes of the above problems, combined with the relevant experience of several successful foreign tourism cities, this paper puts forward innovative countermeasures and suggestions in line with the development of tourism industry in Harbin, so as to effectively improve the quality of tour guide service in Harbin.