SATISFACTIONS OF THAI TOURISTS TOWARDS THE SERVICE QUALITIES OF TOURIST ATTRACTIONS AFTER DILUTED OF COVID – 19 PANDEMICS: A CASE STUDY OF SAMET ISLAND, RAYONG PROVINCE

Supasak  Ngaoprasertwong; Teera  Intararuang; Pornnapat  Berndt; Wichian  Juntaloon; Penprapa  Teeranuwat; Ploypairin  Yongyut

Supasak Ngaoprasertwong College of Hospitality Industry Management Suan Sunandha Rajabhat University
Teera Intararuang College of Hospitality Industry Management Suan Sunandha Rajabhat University
Pornnapat Berndt College of Hospitality Industry Management Suan Sunandha Rajabhat University
Wichian Juntaloon College of Hospitality Industry Management Suan Sunandha Rajabhat University
Penprapa Teeranuwat College of Hospitality Industry Management Suan Sunandha Rajabhat University
Ploypairin Yongyut College of Hospitality Industry Management Suan Sunandha Rajabhat University

Keywords: Satisfactions, Service qualities, Covid – 19, Koh Samet

Abstract

This research objectives aims examine the satisfaction of Thai tourists towards the service quality of tourist attractions after diluted of COVID-19 situation: A Case study of Koh Samet, Rayong Province. The objective was to study the behavior and opinions of Thai tourists. who travel to Koh Samet, Rayong Province during diluted of COVID-19 situations. The data of 400 respondents were collected using questionnaire. By a non-probability sampling technique. The questionnaire was divided into 4 parts. Part 1, questionnaire on general information of the respondents. Part 2 Questionnaire on Travel Behavior. Part 3 was a questionnaire on satisfaction with the quality of service. And Part 4 was an open-ended question asking about problems and suggestions. The questionnaire created by the researcher was presented to the advisors and experts. Check Content Consistency with research objectives This was a validation study. The accuracy was 0.89 and the Reliability according to Cronbach's Alpha criteria got a confidence value of 0.79. The statistics used in the data analysis were frequency, percentage, mean and multiple regression statistical analysis.
The result shows that 53.5 percent of respondents were male, age between 30-39 years old was 39.0 percent, graduated with bachelor degree 76.0 percent, work as private employee 45.0 percent, with average salary more than 35,001 Baht was 30.5 percent. Travel from Bangkok 58.5 percent, the tourist behavior founded, 49.5 percent of respondents has been to Koh Samet Island 4-5 times, stayed on the Island 1-2 nights 85.5 percent, travel with family 36.5 percent, reason of travel was leisure 73.5 percent. The level of trust and royalty is quite high.