EXPLORE THE BEHAVIOR OF EARNING EXTRA INCOME DURING THE COVID-19 OUTBREAK : A CASE STUDY OF TOURISM AND HOSPITALITY INDUSTRY MANAGEMENT STUDENTS SUANSUNANDHA RAJABHAT UNIVERSITY

Chantouch  Wannathanom; Weera  Weerasophon; Bua  Srikos; Sunita  Dasua

Chantouch Wannathanom Tourism Industry and Hospitality Management Department Suan Sunandha Rajabhat University
Weera Weerasophon Tourism Industry and Hospitality Management Department Suan Sunandha Rajabhat University
Bua Srikos Tourism Industry and Hospitality Management Department Suan Sunandha Rajabhat University
Sunita Dasua Tourism Industry and Hospitality Management Department Suan Sunandha Rajabhat University

Keywords: Extra income, Students in Tourism and Hospitality Industry Management Program

Abstract

The objective of Explore the Behavior of Earning Extra Income During the COVID-19 Outbreak: A Case Study of Tourism and Hospitality Industry Management Students, SuanSunandha Rajabhat University was to explore behavior and channel of earning extra income during COVID-19 outbreak of Tourism and Hospitality Industry Management Students, SuanSunandha Rajabhat University. This study applied survey research. Research tool was a questionnaire; the sample was selected from 295 students of Tourism and Hospitality Industry Management, SuanSunandha Rajabhat University, using finite population sampling by using percentage statistics for data analysis.
The findings were part 1: general information of respondents. Most of the samples were female, aged 20 – 22 years, were the fourth year students. Part 2: Channel and behavior of earning extra income during COVID-19 outbreak. The main channel of earning extra income was sell goods through online or 52.6 percentages, most of them was 2 platforms, equivalent to 55.76 percentages, using Lazada as the main platform, equivalent to 28.85 percentages. The main device used to access the internet was mobile phones and smartphones, equivalent to 76.28 percentages. Most of goods was fashion clothes, equivalent to 28.20 percentages. Most of respondents spend 1-3 days a week, equivalent to 39.10 percentages, spend exceed 1 hour a day, equivalent to 87.82 percentages. The students who earned extra income via offline channel found 43.7 percentages, most of them worked at the restaurants, equivalent to 41.86 percentages. The most of extra income were less than 5,000 baht per month or 74.91 percentages. Suggestions of this study should allow the respondents to comment on the advantages, disadvantages of selling through each platform.