THE BEHAVIOR AND SATISFACTION OF TEACHERS AND STUDENTS TOURISM INDUSTRY AND HOSPITALITY MANAGEMENT MAJOR TOWARDS CENTRA BY CENTARA MARIS RESORT JOMTIEN HOTEL

Weera  Weerasophon; Bua  Srikos; Chantouch  Wannathanom; Penprapa  Teeranuwat; Kunyapat  Eaimrit

Weera Weerasophon Tourism Industry and Hospitality Management Department Suan Sunandha Rajabhat University
Bua Srikos Tourism Industry and Hospitality Management Department Suan Sunandha Rajabhat University
Chantouch Wannathanom Tourism Industry and Hospitality Management Department Suan Sunandha Rajabhat University
Penprapa Teeranuwat Tourism Industry and Hospitality Management Department Suan Sunandha Rajabhat University
Kunyapat Eaimrit Tourism Industry and Hospitality Management Department Suan Sunandha Rajabhat University

Keywords: behavior, satisfaction, hotel, students

Abstract

This research study the behavior and satisfaction of lecturers and students in tourism and service industry management. towards the Centra by Centara Maris Resort Jomtien Hotel. The purpose is to study the behavior of teachers and students in Tourism Industry Management and Service towards the Centra by Centara Maris Resort Jomtien Hotel and to To study the satisfaction of teachers and students in tourism and service industry management towards the Centra by Centara Maris Resort Jomtien Hotel. Part 1 General information about respondents Most of the respondents were female, 22 years old, were students studying at a bachelor's degree, single status, and the main income per month was found that most were less than or equal to 10,000 baht. Part 2 analyzed from the behavioral data of service users. The results of the research are as follows: Most of the respondents came for a study visit. Come and relax at the hotel with your teacher/friend. Followed by colleagues Have come to use the service 1 - 3 times / year and often choose the Centra Superior room. The room rate for each time you have booked with most hotels is 1,001 - 2,000 baht, each stay is 1 - 2 nights. The vehicle used for leisure at the hotel is a tour bus/van. In addition, most choose hotels because they are modern and beautiful, followed by being close to tourist attractions and having complete facilities. The way to reserve accommodation is to book through a booking agent website. Most of the respondents knew through teachers/friends/acquaintances recommended, followed by booking agent websites. And most of the respondents will return to use the service again. Part 3 analyzed from customer satisfaction data Satisfaction of hotel staff's service and satisfaction of hotel facilities It was found that most of them had the total satisfaction at the highest level. Satisfaction of visitors to the guest service area found that most of them had the total satisfaction at the highest level. The top three satisfactions were the satisfaction of the atmosphere within the hotel. Room satisfaction found that most of them had the total satisfaction at the highest level. Reliability satisfaction found that most of them had the total satisfaction at the highest level.