FACTORS AFFECTING THE SELECTION OF WORK IN THE TOURISM INDUSTRY AND NEW NORMAL SERVICES OF STUDENTS TOURISM INDUSTRY AND HOSPITALITY MANAGEMENT, SUAN SUNANDHA RAJABHAT UNIVERSITY

Abstract

The purpose of this research was to study factors affecting the choice of employment in the new normal tourism and service industries among tourism and service industry management students. Suan Sunandha Rajabhat University After the COVID-19 situation to assess the number of workers in the tourism and service industries in the future and to guide decision-making in the tourism and service industry academic department. The researchers summarized and discussed the research results by using online questionnaires as a data collection tool. by sampling method A total of 215 sets of data can be stored as follows: Gender: Most of the respondents were female, aged 18–23 years old, and studying in their fourth year. Most of them had an income of less than 5,000 baht. Tourism and service industry management students Most of Suan Sunandha Rajabhat University Interested in working in the business with the following departments 1) Airline business to flight attendants the most 2) Hotel and accommodation business to the front office manager the most 3) Travel business per tour operator the most 4) Restaurant business per store manager the most 5) Other businesses per career, merchants/online merchants the most, and factors affecting the choice to work in the tourism and service industry. Of the students in Tourism and Service Industry Management Suan Sunandha Rajabhat University as follows 1) External factors are management attitudes. There are promotion and support for personnel to advance in their careers. Have the opportunity to receive continuous training and knowledge development and be able to work happily under the attitude of the management. 2) Internal factors are remuneration and welfare. Compensation in both monetary and non - monetary forms is what graduates expect from their performance.