PUBLIC RELATIONS EFFICIENCY FOR CHINESE TEMPLE

Chalermchai  Wattanasaksiri

Chalermchai Wattanasaksiri Doctor of Philosophy Program in Development Administration, Suan Sunandha Rajabhat University, Bangkok Thailand

Keywords: Public Relations Efficiency, Chinese Temple, New Normal

Abstract

To study public relation efficiency of Chinese Temple, Leadership in a New Normal, Organizational Management, Public Relations Strategy and Media Use. The study subjects included the Chinese Temple 305's Ubasik-Ubasika. People from Chinese Temple in Thailand, 14 locations. Research tools include questionnaires, statistics used in research, frequency distribution, percentage, average, Standard deviation (SD). The results showed that the level of Public Relations Efficiency of Chinese Temple, Leadership in a New Normal, Organizational Management, Public Relations Strategy and Media Use