TRANSFORMATION SISAKET INDIGENOUS FABRIC TO FASHION AND LIFESTYLE PRODUCTS TO ENHANCE THE CULTURAL TOURISM IN THE SOUTHERN PART OF NORTHEASTERN REGION OF THAILAND.

Abstract

This research has focused on the transformation of the indigenous fabric that originated in Sisaket province in the southern part of the northeastern region of Thailand. The researcher has developed fabric patterns for fashion and lifestyle products to enhance local tourism. A field survey was arranged to study the weaving potential of the locals and their readiness for the product transformation such as lifestyle or trendy products. The information, obtained from community leaders, has been developed into new pattern designs to reflect the provincial identity through its local auspicious flower whose shapes have been simplified through the Art Nouveau technique. The overall design concept and color tones have been derived from seasonal fashion trends that were used for prediction in future demands from the consumers and creating appropriate product guidelines for promising markets. The researcher has applied his design from the start, silk weaving patterns, dye color, and decorative techniques into his finishing products.