THE BRANDING INNOVATION OF MENS STREETWEAR FROM BORASSUS FRUIT FIBRES FOR ZENNIALS GENERATION BY USING CIRCULAR DESIGN

Abstract

The objectives of Creative innovation of men's streetwear brand from Borassus fruit fiber for the Zennials with a circular design concept aimed to discover the potential approach for developing Borassus fruit fiber. It was experimental and qualitative research The researcher studied the properties of Borassus fruit fiber from agricultural waste and experimentally processed it into textiles.
The findings revealed that the properties of Borassus fruit fiber were 7-14 cm long and yellow. It would turn brown when it dried and it had high hardness. In experiments, the Borassus fruit fiber can be softened by boiling them with 500 g of ash and 15 liters of water per 300 g. It could be woven with cotton for being textiles by 3 ratios as follows: Ratio 1: 50% Borassus fruit fiber mixed with 50% cotton found that the textile was higher in hardness. Ratio 2: 30% Borassus fruit fiber mixed with 70% cotton found that the textile was lower in hardness. Ratio 3: 15% Borassus fruit fiber mixed with 85% cotton found that the textile was obviously soft and could be processed into lifestyle products such as clothes, bags, hats, and shoes. Thus, Borassus fruit fiber can be an alternative material that reduces agricultural waste and increases the efficient use of resources. Moreover, it is an environmentally friendly alternative material that aligns with the circular economy.