• Winai Mankhatitham Suan Sunandha Rajabhat University, Bangkok, Thailand
Keywords: Identity, Commercial, Retail Shop


The Ministry of Culture has prepared a project to develop Koh Kret's cultural tourism potential. That project has significantly contributed to the growth and prosperity of tourism in Ko Kret, which has had a significant impact on the expansion of commercial areas, owing primarily to the influx of entrepreneurs from outside. As a result, Ko Kret's commercial areas have lost their identity. It aims to study the identity of Ko Kret in order to make it applicable to commercial areas and present the information needed to build a commercial identity in Ko Kret. The methodology gathers information from physical community surveys as well as data from field questionnaires from the population of 158 shops before having them conclude the results to build commercial areas with identities.
The research results are as follows: 1. Population groups and business operations: 1.1 The population in the area has 3 groups, namely 56.0% of Thai ethnicity, 41.0% of Mon ethnicity, and 2.0% of Muslim ethnicity. 1.2 residents: 46.0% of residents are outside of the Koh Kret area, and 54.0% of residents are within the Koh Kret area. It was found that 52.4 % were renters and 47.6 % were owners. 1.3 style: 60.7 % of the storefront panel, retail shops 39.2 % 2. Unique information: 2.1 Uniqueness of architecture, Mon Koh Kret's identity in architecture Mon riverside houses 20.0% Stacked roofs 20.0% Mon pagoda 60.0% 2.2 Uniqueness of pottery 16.0 % of finely applied art-patterned pottery, 42.0 % of pumpkin-shaped pottery 2.3 Unique Mon identity on Koh Kret. Pottery 72.0 % Golden swan 67.0 % Wat Mon 58.0 % Takab flag 52.0%, and Riverside houses 26.0 % 2.4 Colors represent Mon: 53.0% red, 37.0% orange, and 10.0% white. Based on the information provided, it is possible to conclude that the most notable architectural identity is the Mon pagoda, the pumpkin-shaped pottery fine art pattern, and the red color is representative.