THE MENSWEAR BRANDING INNOVATION FROM ALGAE FIBRES INNOVATION FOR REUSE REVOLUTIONARIES TARGET GROUP BY USING ZERO WASTE CONCEPT
The menswear branding innovation from algae fibers innovation for reuse revolutionaries target group by using zero waste concept aims to give an added-value approach to algae agricultural wastes in shrimp farms to be an alternative innovation in the fashion industry which has been economically driven by the BCG model. Experimental and qualitative research methods with two procedures, that is to study related concepts and theories of material characteristics in step one and to give an experiment in product procedures in step two, were conducted in this research. From the study, it was found that algaes can be naturally found in Phetchaburi Province Thailand's shrimp farms and mostly grows around brackish water areas. In some areas, this plant can be called Sarai Pomnhang, Gai, Tao or Thao, and its scientific name is Microspora sp. by the microscopic properties, it was found that filamentousunbranched, uniseriated, cells cylindrical, cell wall thick and stratified, cross wall H-shaped, chloroplast parietal and net-like appearance, which is similar to human hair. The fibers are also sticky and shiny, colored in light and dark green, and soft as wool so that fibers can adhere to themselves well. It grows well in shrimp farms with brackish water ecosystems by adhering to soil. To process algae fibers, it is necessary to wash, dry and fluff the fibers for easy spinning. and weaving mixed with cotton fibers. By three experiments on the ratio of algal fibers : cotton. The ratio 30:70 is that the fibers can bind so well that make textile strength. The ratio 50:50 is that the fibers bind to medium but can make the textile strength. The ratio 70:30 is that fibers are quite difficult to hold together and easily broken so the resulting textile has less strength. The properties of each ratio can be applied as alternative material in the fashion industry and lifestyle products differ according to suitability. For example, 30:70 is suitable for fashion and lifestyle products, 50:50 is suitable for lifestyle products, and 70:30 is suitable for decorative products. Algae fibers are therefore an alternative material that can be applied in the fashion industry and lifestyle products. The textiles not only add more value to agricultural waste, it is also used as local raw materials for maximum benefit without anything wasted, which corresponds to the BCG economic model that mainly focuses on design concepts for a sustainable environment.