PACKAGING AND LOGO DESIGN FROM THE CULTURAL CAPITAL "WAY OF LIFE KHIRI WONGKOT"

Khanin  Phriwanrat

Khanin Phriwanrat Faculty of Fine and Applied Arts, Suan Sunandha Rajabhat University, Bangkok, Thailand

Keywords: Khiri wongkot, Packaging Design, Cultural Product

Abstract

This research article, Packaging and symbolic design from the cultural capital "Way of life Khiri Wongkot" is part of the project to develop and create a product’s image from local materials and the cultural capital in order to generate perception and competitiveness. "Way of life Khiri Wongkot" aims to study in local material and the cultural capital of Khiri Wongkot village, Na Yung district, Udon Thani province. The researcher analyze, synthesize and design a creative products under the “Way of life Khiri Wongkot” framework by collecting information from documents, books, researches, academic articles and also had a field work collecting information from the community which is related to packaging design, logo and Khiri Wongkot’s local materials.
The study result was found that natural dyed shawl with a size of 60 x 180 centimeters is the local product of Khiri Wongkot village, Na Yung district, Udon Thani province. From the further information from a field work in the community was found that there is no brand and packaging. They only have the community identity such as an ecotourism by “E-tak car” which is the community’s tour vehicle. The local animal is “Stone crab” and Para rubber is their industrial crop. The researcher brought the concept of Chanoknart Mayusoh (2020) stated that “The design of visible symbolic by detail reduction but retain the main structural pattern.” and the concept from Thipsuda Phatumanont (1992) stated that “A logo design by adding an element, picture in alphabet or alphabet in a picture. It will add a picture of animals, plants or anything that relates to its product and service and adding an inspirational item into a logo by using an animal and community tourism services.” Therefore, the researcher had used the mentioned concept to design a logo for Khiri Wongkot village by adding the use of local material in packaging production of natural dyed shawl, which concerns about the community production’s potential.