• Chanoknart Mayusoh Program in Fashion Design, Faculty of Fine and Applied Arts, Suan Sunandha Rajabhat University
  • Supawadee Juysukha Program in Fashion Design, Faculty of Fine and Applied Arts, Suan Sunandha Rajabhat University
  • Siracha Samleetong Program in Fashion Design, Faculty of Fine and Applied Arts, Suan Sunandha Rajabhat University
Keywords: Ornament, Rattanakosin, Cultural Capital


The objactive of this research is to examine cultural arts around Rattanakosin Islands with community participation in creating a set of knowledge on the identity of cultural arts around this captioned area for extension of cultural capital to globalized value creation and contemporary ornament design. To define a conceptual framework to create a collection of globalized contemporary ornament design by applying “cultural capital around Rattanakosin Island” for innovative thinking and new design process.
This research on the extension of cultural capital around Rattanakosin Island to globalized value creation and jewelry design was conducted with recognition that cultural capital and wisdom are ones of the social capital elements that are considerably significant for national development and cultural tourism. Due to Thailand’ s remarkableness and cultural diversity with local wisdom expertise all over the country, should such a capital be developed and fully utilized, it will lead to value added creation towards Thailand economy. Additionally, as per the concept of “New Way of Thai Innovative Crafts” aiming to present a connection between traditional way of arts & crafts works and innovative thinking & new working process, this creates trading opportunities, promotes stronger development of crafts works as well as being a platform for new generation of craft entrepreneurs to show their skills and potentials in crafts works and enhancing trading opportunities as well.” (Thairath Online, 2016). Due to the aforementioned reasons, the researcher is therefore of interest to explore the value of art knowledge around Rattanakosin Island for value creation and ornament design in order to promote Rattanakosin Island community tourism in the future as well as creating an online income generation model for communities so as to enhance sustainably creative economic value based on cultural capital and resources.
The satisfaction on contemporary ornament design was evaluated through satisfaction survey evaluation forms as the research instrument of the quantitative data collection to examine the efficiency of contemporary ornament design works. 5 master models of contemporary ornament works were studied consisting of necklace, earing, bracelet, brooch and ring that were designed under the structural concept emphasizing on easy-to-wear and flexibility basis and made of proper recycled materials such as coconut shell, water hyacinth rope, plastic sapphire, etc., with exquisite pattern and colors according to principles of ornament design that can convey ideas of utilizing materials and respond to consumer needs properly.